Rendered Image vs. Reality

2010.08.21

I’ve noted this before, and it’s something that’s bothered me for a while. We architects often take wild liberties with our rendered images. Especially in South Africa, in my experience. And often, for numerous reasons, the architecture is savagely watered down after the visuals are completed. Sadly the same visuals are used to sell the scheme. And that’s a lie.

Anyway, Archdaily has a an old, but interesting post on the subject. And this is linked to in the comments.

I’m pretty sure that RAFAA’s Solar City Tower competition entry for the 2016 Olympic Games in Rio de Janeiro will suffer the same fate as Olafur Eliasson’s Water Fall linked to above.

lies!

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